Can’t resist, can you?
So here’s something for you to think about. Why is a LinkedIn post just like a Specsavers or Vodafone poster you might see when you’re diving in your car?
In marketing speak it’s called a ‘fleeting medium’. It needs to work very fast, and to do so it needs to impart a message very quickly. So it’s different from a press advertisement, or even a TV commercial – both can afford just a little more time to tell a longer story.
When you’re scrolling through endless posts on LinkedIn, it’s just the same as when your speeding past a poster site by the side of the road. The message needs to grab your attention quickly.
So while images are important, they can also be a little anodyne. Add some compelling words like
*** 75% OFF Sale ***
or
Has LinkedIn been misleading us all?
ADD the words to the image and DON’T put them underneath, and you have the beginnings of an effective message.
After you’ve got the attention of your audience, you need to do the rest of the job, be interesting, create some desire, and finally, explain what action you’d like your reader to undertake. AIDA anyone?
If you’re looking for sales from LinkedIn, you need to think of it as a marketing channel, just like a roadside poster, and then develop your content accordingly.
And the headline that forms the image in this post? Well, who could resist checking out such emotive words?
